Marketing and sales skills are essential and transferable across all industries and career fields.
Program of Study Name: Marketing and Sales
Pathway Host: Marlin ISD
Higher Education Partner: TBD, likely McLennan Community College
Business and Industry Partner(s)/Supporter(s): TBD
Industry-Based Certification Opportunities: TBD. Options include Customer Service and Sales: Certified Specialist; Entrepreneurship and Small Business; and Student Social Media Marketing Certification.
With average wages of $58,200 and strong demand for talent, this new Marketing Pathway offers students transferable, high-value skills that lead to above-living wage careers.
Students will design marketing campaigns, manage social media, and conduct market research—building a strong foundation for careers in business and communications